Master in Imagineering

HBO Master

Algemene informatie

Imagineering, value creation and value innovation from the experience perspective is a new approach towards the trinity of branding. It is a way to discover a new kind of convergence between consumers’ desires, technological capabilities and organisational innovations. Imagineering, value creation and value innovation are the fundamental processes of the creative economy. They are methods of finding ‘a blue ocean of uncontested market space’ - a space that inspires stakeholders to co-create.

Built as a methodology for business transformation, the focus is on experience and imagination as a motor to transform traditional business logic. This programme will be realised in co-creation with top-lecturers from the academic world and industry from all over the world.

Toelatingseisen

Bachelor Business administration
Bachelor Tourism management
Bachelor Leisure management
Bachelor Culture management

Duur

Deze opleiding duurt 1 jaar.

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Master in Imagineering

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