International Business: Strategic Marketing


This study programme focusses on how to provide value to your customers and how to signal this value in the best possible way. You learn to make decisions from a customers’- point of view since customers are the key to success in your organisation.

During this Master, you are trained to take critical decisions and create data-driven strategies while keeping three key aspects in mind: how to connect with customers, how to create and deliver value and how to manage innovations.

Do you want to be a part in the creation of the customer journey?

Minderbroedersberg 4 tot 6
6211 LK Maastricht